6 Steps to Creating a Brilliant Tech Sales CV

by | Mar 7, 2019

Creating a successful Tech sales CV primarily entails promoting your vast array of professional skills and experience to the best of your ability. Given the technical nature of the Tech industry, it’s critical to include the specific details of your technical experience as well as your broader sales experience. What else makes for a highly attractive resume? Check out the tips in creating a brilliant tech sales CV below.

1. Sales Results Speak Volumes


Everyone in the industry is very aware of the types of activities a salesperson and sales manager do, particularly recruiters in this field. Instead of purely listing the types of responsibilities you undertook in each job, place your focus on providing more detail about the results you achieved. Use your CV to prove you’ll be an asset to any employer and also demonstrate how you differ from other candidates.

When it comes to including statistics about your sales success, include such information as the following:

  • Sales increase/s
  • Market share growth
  • Sales rankings within your company
  • Client base growth
  • New accounts signed
  • Awards received

These types of results will truly prove your worth. In sales, past performance is considered an accurate indicator of future success, and employers like to see evidence of the types of results they can expect a prospective employee to bring to the table.

6 steps to create briliant CV

2. Include Training and Certifications


It’s important to list relevant training and certifications you’ve completed in sales roles. Most companies conduct sales using a particular style or method of selling and it will hold you in good stead if you already have experience using their preferred method.

Your application will prove more appealing than those of candidates who fail to include information about training and certifications. If not listed, an employer will naturally conclude that you don’t have experience in a particular facet. Including your relevant training and qualifications is one of the best ways to demonstrate your capability to hit the ground running.

3. Highlight your Awards


Often sales roles are rewarded with awards, so be sure to include a list of the awards you’ve won on your resume. Highlight them and use them to prove what an incredible sales person you really are! Create a separate category to list them, and use bullet points to draw attention to them.

6 steps to create briliant CV

4. Identify your Audience


Determining the types of companies you would prefer to work for is critical to including the precise type of information on your resume that will be most attractive to them. Larger companies will seek proof that you have historical experience managing considerable budgets and large sales teams. Smaller companies will likely search for evidence that you have practical experience when it comes to competing with larger companies.

If keen to pursue opportunities with smaller companies, include all the relevant experience and also include examples of how you’ve cracked new markets in the past. Working in a smaller company often requires staff to be more involved at ground level, so clearly demonstrate the fact you’re not scared to roll up your sleeves and get stuck into the work.

If you decide to target companies in a particular industry, you’ll need to demonstrate that you have plenty of knowledge or experience in that industry, or prove how your skills gained in other industries, are highly transferable.

5. Put the Good Stuff First

With research proving that most employers spend less than six seconds evaluating a resume, it’s imperative to demonstrate your value by cramming all the good stuff into the start of your resume. Blitz them by stuffing your summary with sales achievements or alternatively select your top three achievements and display them in a prominent place where they can’t be missed. Doing so will set an impressive tone to your resume and also obliges a prospective employer to realize your talent before they continue reading about your career history.

This tactic is particularly successful when a job seeker is aiming to change industries or transition to a different size company from that of their work experience. Impressive sales results speak for themselves. Employers will feel more comfortable considering you for their role, despite the fact you may not have direct experience.

6 steps to create briliant CV

6. What did you Sell, who did you Sell to and how much did you Sell? 

In addition to searching for the results you’ve achieved, the first things a prospective employer wants to know is the answers to these three questions:

  1. What did you sell?
  2. Who did you sell to?
  3. How much did you sell?


There’s no need to overcomplicate your resume and force the reader to work hard to discover the answers. Select a format for your resume that draws attention to this information, and ensure it’s clearly apparent from the outset.

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When listing the names of the companies for whom you’ve worked in the past, you may like to include a summary or a tagline for each company beneath the name. This is an effective method that easily demonstrates the nature of the company. Also include your list of clients, if non-confidential, as well as quantifiable results. People want to see whom you sold to and how much you sold.

Many recruiters use an application that searches for keywords in resume databases, and often these keywords include company names of the larger and more prestigious companies such as Fortune 500 companies. If you’ve worked for, or sold to, such companies then be sure to highlight this in your resume. Such a prestigious work experience is an impressive attribute that will separate you from your competitors.

Creating a brilliant Tech sales CV requires extensive experience in the industry. Insider knowledge never went astray! Use these tips to create an impressive resume that will leave employers no choice but to invite you for an interview.

Need more tips on writing a technical CV? Read our next blog post. ‍

Alan Anwar is the Managing Director at Datasearch Consulting, a leading executive recruitment firm specialising in the Technology & Data sectors.

You can download their FREE comprehensive guide on “The Complete Guide to Navigating your Job Search – 5 Proven Steps to Secure your Ideal Fintech or Data Role”. Alternatively, you can view the Datasearch Consulting website or contact them directly on info@datasearchconsulting.com for a more detailed discussion.

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