Accelerating your Growth in 2020


It’s going to be another decade of your business. 2020 brings new marketing challenges. The world is moving at the speed of light, changing and evolving so fast that it’s difficult to adapt. In the age of rising technology, it may be time to update your leads. Time for some bright ideas. 

Marketing Effect

Email marketing is one of the oldest ways of reaching, but trust me it’s still one of the highest ROI you can do online. 

While a business plan is important and having a clear strategy to get from A to B can be a critical mission, I have seen how the successful people I met know innately whether an idea is good or bad. If it is good and promising for the business they act on it. 

How important is a good CRM system in your business strategy? 

For any company, the average sales cycle has increased nearly 25 percent over the last say six years, due to more decision-makers being involved in the process and more competition in the market. Nurtured leads make at least 45 percent larger purchases than non- nurtured leads.

Companies that excel at lead nurturing generate 50 percent more sales related leads at 25 percent lower cost than companies that don’t. Well, the point is that the company absolutely must have a CRM system with an automated follow-up process in place. The Fintech environment has become more competitive and companies need to stay on top of mind constantly adding value and standing out over and above everyone else. 

Outsource when it’s necessary if you don’t have the manpower or expertise to do it in house, outsource it to agencies who are specialized in your business unit. Always make sure your content is of high quality, but also that you are releasing it at a regular timeline. The upfront cost of investing in getting quality leads and content creation can be more than the value of the leads generated from high-quality content. 

Finally, in order to make sure you are on track, it’s important to consider focusing on lead management to capture, track, qualify and nurture the prospective customers. Lead management will help your sales team focus on real, qualified leads thereby allowing you to focus on increasing sales. 

So here, “How important a good CRM System is up to your overall business strategy?” 

Start building your first funnel of 2020.


Salma Kazi is the Business Development Executive at Datasearch Growth, a specialist lead generation firm focused on helping Financial Technology vendors grow. If you would like to get in touch to discuss how lead generation can help your business feel free to reach out on for a more detailed discussion.

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