Fintech LinkedIn Profile Optimization to Increase Online Visibility

by | Oct 28, 2020

The number of job losses has skyrocketed in the last few months. Companies from various industries had to make tough choices and budget cuts to stay afloat. As a result, there’s a massive influx of eager candidates and a steeper competition in the job market. As an aspiring fintech job candidate, you need to find ways to boost your competitive edge. You can start by saying on top of the latest fintech recruitment trends. Knowing the market trends such as the growth in AI, blockchain, and other sectors may also come in handy.

Then, there’s also a matter of improving your online visibility. Today, recruiters and HR specialists maximise the use of internet tools such as LinkedIn to find talents. As such, if you’re not on LinkedIn yet or if you have a poorly optimised fintech LinkedIn profile, you may be missing out on huge career opportunities. 

Working on the Basic Aspects of your Fintech Linkedin Profile

LinkedIn is dubbed as the most extensive professional network to date. It has over 706 million monthly active users from more than 200 nations across the globe. To ensure that your profile page stands out and appears on the search results of hiring companies, you need to work on some essential aspects. These include:

  • Headline – A 120 character tagline that describes what you do
  • Cover photo and image – Clear and professional-looking images that can leave an impression when recruiters browse your page
  • Summary – 2000-character long description of your achievements with bulleted lists of career highlights and your skills
  • Employment History – Details on the responsibilities assigned to you in your previous employment and highlights of your campaign/projects that showcase your skills and experience 

LinkedIn Search Engine Optimization

Knowing a thing or two about Linkedin Search Engine Optimisation can help you boost your chances of appearing in search result pages of Fintech recruiters. Essentially, it requires having a detailed profile, complete with the necessary keywords used in your industry. It’s good practice to browse profiles of top fintech talents in your niche to get a grasp of the keywords you need. Here are some examples of good keywords you can include in your profile:

  • Job title keywords – Describe your current/previous role with accurate keywords like Sales Director, Presales Consultant, Blockchain Developer, Financial Reporting Analyst.
  • Location tags – Recruiters looking for potential candidates may also look into location tags to determine the candidate’s proximity to the company.
  • Industry-specific expertise / skills – Include your skills and proficiencies like C++ development, cloud computing, data science, Artificial Intelligence, Machine Learning, and test automation.

As much as possible, steer clear of buzzwords and silly taglines like Ninja, Wizard, Storyteller and Rockstar. Instead, focus on providing clear and accurate descriptions of your role.

It could also help you increase your online presence by customising your profile URL. Instead of using random numbers and letters, change the URL slug into your name. 

Establishing Connections and Engaging with the Community 

Another excellent way for you to increase your online presence in LinkedIn is to engage with the community and establish meaningful connections. Reach out and interact with fellow fintech professionals here in the Asia-Pacific. It would also be worthwhile to check out their content and see what you could integrate into your own LinkedIn optimisation plan.

Joining Fintech Linkedin Groups   

LinkedIn groups offer an excellent place for you to find professionals who share similar interests. These are also proven useful when finding answers, looking for job postings, and establishing your credibility. There are plenty of Linkedin groups for fintech specialists that you can join. Some examples include Fintech Startups, Fintech 20/20, Fintech Circle, Fintech and Banking, and Women in Fintech.

Creating Quality Content on your Page  

Another way you can optimise your fintech LinkedIn profile is by publishing and sharing quality content. It’s very handy in building credibility and getting online traction. There are various topics you can explore, depending on the specific industry you work in. You can also publish various content types, including curated blog posts, personal write-ups, and infographics.

Connect with Datasearch Consulting

on LinkedIn

Start working on your LinkedIn profile today

A lot has changed in the recruitment market. Thankfully, there are many ways you can cope with the situation. For example, working on your LinkedIn page can help you gain the attention of head hunters and HR staff of fintech companies. Do a quick scan of your profile and find out what you need to work on based on the guide above. Make the necessary adjustments and keep your eye peeled for new Linkedin optimisation practices.  

Looking for a new job in technology and data industry? Besides working on your Linkedin page, you can also check out our job board. We have partners from all over the Asia Pacific looking for new team members. Find opportunities with Datasearch Consulting today!

Puvin is an Associate Director at Datasearch Consulting, a leading executive recruitment firm specialising in the Technology & Data sectors.

You can download their FREE comprehensive guide on “The Complete Guide to Hiring Fintech & Data Talent – 5 Proven Steps to Secure your Ideal Fintech or Data Role”. Alternatively, you can view the Datasearch Consulting website or contact them directly on for a more detailed discussion.

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