
Marketing Manager, APAC
Full time Datasearch posted 3 weeks ago Shortlist Email JobJob Description
Marketing Manager (APAC)
Singapore
Attractive Base + Commissions
As the Marketing Manager you are responsible for the digital marketing and go-to-market strategy and activities in Singapore. You know campaign management, email marketing, paid marketing, SEO, webinar/event promotion and execution, and ABM. You understand the importance of using data to drive strategy. The ideal candidate will have a strong entrepreneurial mindset and thrive in a rapidly evolving environment. The person in this role can work remotely.
You will be involved in activities such as:
- Develop the Marketing strategy aligning to Sales goals utilizing multiple channels and vehicles
- Plan and execute all inbound marketing activities in collaboration with Sales and the global Marketing team
- Manage the marketing efforts to acquire new customers and drive scalable and sustainable pipeline growth
- Measure and optimize paid ad and remarketing ad performance across platforms
- Utilize daily dashboards and metrics to manage the health of the business
- Execute lead nurturing tactics to optimize funnel pull-through
- Play an active role in SEO and organic growth for the region
- Build and execute co-marketing campaigns with partners
- Plan and monitor annual regional marketing budget
- Actively collaborate with Sales on opportunity creation
- Secure customer advocates and identify case study opportunities to support in-region growth
- Own KPIs relative to engaged leads and sales opportunities
- Analyze lead attribution and make recommendations for effective demand generation
You should have:
- 5+ years of B2B technology marketing and 3+ years of digital marketing
- Proven results with new logo acquisition through the execution of successful campaigns.
- Creative thinker who looks to move beyond the status quo
- Highly organized
- Experience across many functions of marketing is a plus
- Experience managing multiple internal stakeholders
- Experience in Fintech is highly desirable, although not essential
Interested candidates can forward their CVs to puvirasan@datasearchconsulting.com for a confidential discussion.
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